TOUCHZEN ®
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A/B Testing & Growth Experiments
TOUCHZEN®
TOUCHZEN®
TOUCHZEN®
TOUCHZEN®
Opinions don't grow products — evidence does. TouchZen Media designs and runs structured growth experiments that replace guesswork with data, helping you make smarter decisions about your product, your messaging, and your user experience at every stage of growth.
Years on the Market
Years on the Market
Years on the Market
Years on the Market
Featured on the App Store & Google Play
Featured on the App Store & Google Play
Featured on the App Store & Google Play
Featured on the App Store & Google Play
Collective downloads
Collective downloads
Collective downloads
Collective downloads
/The process/
Test. Measure. Scale.
Every assumption your team is making right now is a hypothesis waiting to be tested. We run the tests.
Cyrus Kiani
Founder & CEO
/001/
/Hypothesize
Growth Audit & Experiment Planning
We start by auditing your current product and funnel to identify where users are dropping off, where conversion is underperforming, and where small changes could have outsized impact. From there we build a structured experiment roadmap — prioritized by potential impact, ease of implementation, and the quality of insight each test will generate.
/001/
/Hypothesize
Growth Audit & Experiment Planning
We start by auditing your current product and funnel to identify where users are dropping off, where conversion is underperforming, and where small changes could have outsized impact. From there we build a structured experiment roadmap — prioritized by potential impact, ease of implementation, and the quality of insight each test will generate.
/001/
/Hypothesize
Growth Audit & Experiment Planning
We start by auditing your current product and funnel to identify where users are dropping off, where conversion is underperforming, and where small changes could have outsized impact. From there we build a structured experiment roadmap — prioritized by potential impact, ease of implementation, and the quality of insight each test will generate.
/002/
/Design
Experiment Design & Variant Creation
Good A/B testing isn't just changing a button color and hoping for the best. We design rigorous experiments with clear hypotheses, defined success metrics, and statistically sound sample sizes. For each test we create thoughtful variants — whether that's copy, layout, flow, pricing presentation, or onboarding sequence — built to generate real signal, not noise.
/002/
/Design
Experiment Design & Variant Creation
Good A/B testing isn't just changing a button color and hoping for the best. We design rigorous experiments with clear hypotheses, defined success metrics, and statistically sound sample sizes. For each test we create thoughtful variants — whether that's copy, layout, flow, pricing presentation, or onboarding sequence — built to generate real signal, not noise.
/002/
/Design
Experiment Design & Variant Creation
Good A/B testing isn't just changing a button color and hoping for the best. We design rigorous experiments with clear hypotheses, defined success metrics, and statistically sound sample sizes. For each test we create thoughtful variants — whether that's copy, layout, flow, pricing presentation, or onboarding sequence — built to generate real signal, not noise.
/003/
/Run
Test Execution & Traffic Management
We handle the full technical setup and execution of every experiment — instrumentation, traffic splitting, event tracking, and quality assurance. We make sure your tests run cleanly, that results aren't contaminated by external variables, and that your users have a consistent experience regardless of which variant they see. Bad test setup produces bad data. We don't cut corners here.
/003/
/Run
Test Execution & Traffic Management
We handle the full technical setup and execution of every experiment — instrumentation, traffic splitting, event tracking, and quality assurance. We make sure your tests run cleanly, that results aren't contaminated by external variables, and that your users have a consistent experience regardless of which variant they see. Bad test setup produces bad data. We don't cut corners here.
/003/
/Run
Test Execution & Traffic Management
We handle the full technical setup and execution of every experiment — instrumentation, traffic splitting, event tracking, and quality assurance. We make sure your tests run cleanly, that results aren't contaminated by external variables, and that your users have a consistent experience regardless of which variant they see. Bad test setup produces bad data. We don't cut corners here.
/004/
/Analyze
Results Analysis & Statistical Validation
When a test concludes we go deep on the data. We validate results for statistical significance, segment findings by user cohort, device, and acquisition channel, and separate genuine wins from misleading correlations. You get a clear, honest read on what worked, what didn't, and — critically — why. The insight is always more valuable than the result.
/004/
/Analyze
Results Analysis & Statistical Validation
When a test concludes we go deep on the data. We validate results for statistical significance, segment findings by user cohort, device, and acquisition channel, and separate genuine wins from misleading correlations. You get a clear, honest read on what worked, what didn't, and — critically — why. The insight is always more valuable than the result.
/004/
/Analyze
Results Analysis & Statistical Validation
When a test concludes we go deep on the data. We validate results for statistical significance, segment findings by user cohort, device, and acquisition channel, and separate genuine wins from misleading correlations. You get a clear, honest read on what worked, what didn't, and — critically — why. The insight is always more valuable than the result.
/005/
/Scale
Winning Rollout & Continuous Experimentation
Winning variants get rolled out and the learning gets fed back into the next round of experiments. We build a continuous experimentation culture inside your product — where every release is an opportunity to learn, every data point sharpens your strategy, and growth compounds over time. The goal isn't one good test. It's a product that never stops getting better.
/005/
/Scale
Winning Rollout & Continuous Experimentation
Winning variants get rolled out and the learning gets fed back into the next round of experiments. We build a continuous experimentation culture inside your product — where every release is an opportunity to learn, every data point sharpens your strategy, and growth compounds over time. The goal isn't one good test. It's a product that never stops getting better.
/005/
/Scale
Winning Rollout & Continuous Experimentation
Winning variants get rolled out and the learning gets fed back into the next round of experiments. We build a continuous experimentation culture inside your product — where every release is an opportunity to learn, every data point sharpens your strategy, and growth compounds over time. The goal isn't one good test. It's a product that never stops getting better.
/005/
/Scale
Winning Rollout & Continuous Experimentation
Winning variants get rolled out and the learning gets fed back into the next round of experiments. We build a continuous experimentation culture inside your product — where every release is an opportunity to learn, every data point sharpens your strategy, and growth compounds over time. The goal isn't one good test. It's a product that never stops getting better.
Products Launched.
Problems Solved.
Products Launched.
Problems Solved.
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